Subscription offer psychology: micro-fear, micro‑risk and micro-pain

How to use compelling copy to move the needle on sub-uptake metrics

Jul 23 • 

Marcin Mleczko

1

December 2024

A strategic approach to CRO that actually works

(what to test or optimize)

Dec 4, 2024 • 

Marcin Mleczko

January 2024

The ultimate DTC winback guide

how to bring customers back and maximize LTV

Jan 20, 2024 • 

Marcin Mleczko

3

December 2023

Retention metrics: the survivor bias and cohort retention

How to get a true reflection of customer loyalty over time.

Dec 18, 2023 • 

Marcin Mleczko

3

1